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Kellogg's Masterbrand Origins Storybook
- Published_at:2014-06-05
- Category:Film & Animation
- Channel:Leo Burnett London
- tags:
- description: Kellogg is launching its first ever 'master brand' campaign in the UK, beginning with a new TVC designed to communicate the quality of its food credentials and remind people that every bowl of Kellogg's cereal starts with sunshine and natural grains, many of which are nurtured, grown and harvested close to home. Created by Leo Burnett London working with director Yves Geleyn, famous for the most recent John Lewis Christmas ad campaign 'Bear and Hare', the 'Storybook' TVC uses the motif of a children's pop-up book to take the viewer on the 'seed to spoon' story and demonstrate the wholesome goodness inside every box of Kellogg cereal.
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2014-06-13 | 10,816 | 12 | 0 |
( ,#94)
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| 2014-06-14 | 14,884 | 14 | 0 |
(,#88)
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| 2014-06-15 | 16,084 | 14 | 0 |
(,#76)
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| 2014-06-16 | 17,778 | 14 | 0 |
(,#84)
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| 2014-06-18 | 19,582 | 15 | 0 |
(,#91)
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