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McDonald'S Take Customers Onto The Factory Floor
- Published_at:2014-10-14
- Category:People & Blogs
- Channel:NewsInWorld
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- description: McDonald'S Take Customers Onto The Factory Floor As part of their latest advertising campaign, McDonald's have allowed Good Morning America inside one of their beef patty production plants. 'There's no pink slime in our chicken': First ever behind the scenes look at a McDonald's factory as part of restaurants new mythbusting campaign to put an end to THOSE rumors McDonald's has taken the unprecedented step of allowing cameras inside one of its secret food factory's for the first time in a bid to end the rumors and urban myths about how its Happy Meals and Big Macs are made. Hurt by years of bad publicity amid claims of 'pink slime' chicken nuggets and Frankenfood, the fast food giant is pulling back its veil of production line secrecy to bring more transparency to its customers. The dramatic move is all part McDonald's new campaign in which it will bravely invite members of the public to submit any questions they have always wanted to know the answers to about their food. Throwing the doors wide open to their Fresno, California food plants, McDonald's invited in a news crew from Good Morning America as part of their 'Our Food. Your Questions' public relations drive. Inside the cameras witnessed how the fast food firm processes 400,000 pounds of meat per day and confirmed that their burger patties are in fact 100 percent pure beef. As part of the new campaign, a series of commercials will launch this week in which members of the public ask questions which are then answered on social media. 'We're starting on a journey called 'Our Food. Your Questions,' and we want to open up the doors and let our customers ask us any questions they have, and give them answers,' said company director of quality systems Rickette Collins to GMA. While the nation has long wondered about the mass production of so much food in McDonald's 35,000 locations worldwide, the company has decided to finally provide the answers or proof for the doubters. 'This is being done to address the questions, the comments and the concerns of our customers,' said company chief brand manager Kevin Newell to GMA. 'It's not linked to the business performance at all. It's linked to making sure that our customers truly know the story about McDonald's food.' Amid much of the mythbusting are questions about why its burgers may not rot and that there are no worms in its beef, through its 'Our Food. Your Questions.' campaign. The world's biggest hamburger chain is confronting unappetizing questions as part of a U.S. campaign to beat back perceptions that it serves Frankenfood. The company has run similar campaigns in Canada and Australia and said Monday it's bringing the effort to its flagship market. For its latest campaign, among the first issues McDonald's addresses are widely circulated online images and videos that show its burgers staying in tact after several weeks or even years. On its webpage, McDonald's says that's likely because the food has dehydrated, and that food needs moisture to form mold. The company's responses to other questions such as 'Does McDonald's beef contain worms?' are more direct: 'No. Gross! End of story.' The company dismissed claims that it uses human meat on Twitter, telling a user '@seph725 that's gross and totally false.' On its website, the company denies that it uses 'pink slime' in chicken nuggets, saying 'No, our Chicken McNuggets do not contain what some people call 'pink slime' or 'pink goop.' 'We've seen the photo of 'pink goop' or 'pink slime' in association with McDonald's. Let's set the record straight: this image in connection with McDonald's is a myth. In fact, we don't know where it came from, but it's not our food. The photo is not a representation of how we create our Chicken McNuggets, or for that matter, any item on our menu.' However, elsewhere McDonald's admits on the site that 'We use a small amount of an anti-foaming agent, dimethylpo
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| 2014-10-17 | 36,271 | 4 | 2 |
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