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Subway's Cringey (but brilliant) Korean Comeback
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Subway's Cringey (but brilliant) Korean Comeback
  • Published_at:2022-08-31
  • Category:Entertainment
  • Channel:Johnny Harris
  • tags: Johnny Harris Johnny Harris Vox Vox Borders Johnny Harris Vox Borders Vox subway korea korean south korea product placement ad marketing k drama soaps 2pm john oliver last week tonight seoul Seung-Chul Yoo communication media CedarBough Saeji korean studies asian studies sandwiches viewer rights integrations china chinese logos branding korean dramas commercials broadcasting act Korea Communications Commission EXO kpop SNSD jared food fast food journalism
  • description: Subway’s Korean Comeback, Explained Get Exclusive NordVPN deal here ➼ https://nordvpn.com/johnnyharris. It's risk-free with Nord's 30-day money-back guarantee! Subway has somehow taken over K-Dramas with some very on-the-nose product placement. I looked into it and discovered a pretty fascinating story about media, money, and foot-long sandwiches. Big thank you to Seung-Chul Yoo, Ph.D. Professor of Communication & Media at Ewha Womans University https://pure.ewha.ac.kr/en/persons/seung-chul-yoo And another big thank you to Professor CedarBough Saeji, Assistant Professor of Korean and East Asian Studies, Pusan National University Sources: 06:16 Terrestrial broadcasters have been prohibited from such advertising since 1973 for the sake of viewer rights. https://www.koreaherald.com/view.php?ud=20210630001102 06:32 Broadcasting Act 방송법 시행령 https://www.nhis.or.kr/lm/lmxsrv/law/lawChangeList.do?SEQ=324&SEQ_HISTORY=18749 07:27 Product Placement (PPL) advertisement has been legislated in Korea since 2010 according to “The Effect of Product Placement Advertisement Legalization on Firms’ Sales Growth: Evidence in Korea” https://pdfs.semanticscholar.org/e553/db75c8fee7e721cc37a1ff3b0cd03ed6d308.pdf 12:18 Great reporting by the New York Times on this topic https://www.nytimes.com/2021/03/14/business/media/subway-product-placement-korea.html Other sources: http://m.journalist.or.kr/m/m_article.html?no=50893 https://www.korea.kr/news/pressReleaseView.do?newsId=156508992 http://www.brandbrief.co.kr/news/articleView.html?idxno=5024 https://www.racoi.or.kr/kobaco/main.do https://www.bizhankook.com/bk/article/22596%20/ - ways to support - My Patreon: https://www.patreon.com/johnnyharris Our custom Presets & LUTs: https://store.dftba.com/products/johnny-iz-luts-and-presets - where to find me - Instagram: https://www.instagram.com/johnny.harris/ Tiktok: https://www.tiktok.com/@johnny.harris Facebook: https://www.facebook.com/JohnnyHarrisVox Iz's (my wife’s) channel: https://www.youtube.com/iz-harris - how i make my videos - Tom Fox makes my music, work with him here: https://tfbeats.com/ I make maps using this AE Plugin: https://aescripts.com/geolayers/?aff=77 All the gear I use: https://www.izharris.com/gear-guide - my courses - Learn a language: https://brighttrip.com/course/language/ Visual storytelling: https://www.brighttrip.com/courses/visual-storytelling - about - Johnny Harris is a filmmaker and journalist. He currently is based in Washington, DC, reporting on interesting trends and stories domestically and around the globe. Johnny's visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways. He holds a BA in international relations from Brigham Young University and an MA in international peace and conflict resolution from American University. - press - NYTimes: https://www.nytimes.com/2021/11/09/opinion/democrats-blue-states-legislation.html NYTimes: https://www.nytimes.com/video/opinion/100000007358968/covid-pandemic-us-response.html Vox Borders: https://www.youtube.com/watch?v=hLrFyjGZ9NU Finding Founders: https://findingfounders.co/episodes/johnny-harris-2esj3-c3pet-2pg4c-xbtwa-5gaaa NPR Planet Money: https://www.npr.org/transcripts/1072164745
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