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Yamaraj - Drink and Get Driven
- Published_at:2013-02-15
- Category:Nonprofits & Activism
- Channel:Rathish Subramaniam
- tags:
- description: By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Chief Creative Officer: Prasoon Joshi Regional Creative Director: Anil Ralph Thomas Creative Director: Rathish P Subramaniam, Melvin Jacob Art Director: Rathish P Subramaniam Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas Illustrator: Sandeep Kottila Client Servicing: Vijay Jacob, Rahul Jain ----------------------------------------------------------------------- Cast: Yama: Radhakrishna Crew: Produced & Directed by Shivakar Srinivasan Camera: Deepak Menon Music: Dheen Dhayal Asst directors: Vivekanandan, Adarsh Asst cameramen: Selva, Richard Production manager: Vijay Post production: Post production done at Postbox Studios, Chennai Editor: Vinish Vinayan CG: Rocky Frantz, Richard, Kumaresan
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2013-02-18 | 100,193 | 758 | 52 |
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| 2013-02-19 | 184,991 | 1,026 | 77 |
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| 2013-02-20 | 239,765 | 1,207 | 98 |
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| 2013-02-21 | 276,328 | 1,386 | 111 |
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| 2013-02-22 | 327,001 | 1,464 | 120 |
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| 2013-02-23 | 344,084 | 1,509 | 127 |
(,#23)
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| 2013-02-24 | 351,123 | 1,534 | 130 |
(,#50)
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| 2013-02-25 | 355,659 | 1,552 | 134 |
(,#97)
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