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The Psychology of Colour, Emotion and Online Shopping
- Published_at:2014-04-02
- Category:Education
- Channel:BrainCraft
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- description: SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE Talking psychology, neuroscience & why we act the way we do. New video every other week! Follow BrainCraft on Google+ https://www.google.com/+braincraftvideo Tumblr http://braincraft.tumblr.com Twitter https://twitter.com/Brain_Craft Facebook https://www.facebook.com/Braincraft Instagram http://instagram.com/brain_craft Check out some of my other videos! Your Brain's Facial Recognition Technology: http://youtu.be/qu7ssnK7UW8 Your Warped Perception of Time: http://youtu.be/5my9udw5_H4 BrainCraft is created by Vanessa Hill, https://twitter.com/nessyhill Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video. References: Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. http://www.sciencedirect.com/science/article/pii/S0148296301002466 Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363. Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration. Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. http://www.megantegtmeyer.com/wp-content/uploads/2012/11/color-conversion.pdf Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69. Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. http://www.sciencedirect.com/science/article/pii/S0896627306009998 von Goethe, J. W. (1810). Theory of Colours (book) https://archive.org/stream/goethestheoryco01goetgoog#page/n360/mode/2up Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280. Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. http://www.sciencedirect.com/science/article/pii/S0896627306009044 Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. http://ec.iem.cyut.edu.tw/drupal/sites/default/files/Turley_2000_Journal-of-Business-Research.pdf Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/http://incompetech.com Sounds: Fast forward by Muska666/http://soundbible.com/624-Fast-Forward.html Images: Wikimedia commons Jirka/http://commons.wikimedia.org/wiki/File:Spectre_detail.png http://commons.wikimedia.org/wiki/File:Old_television_set.png Vladimir Kirakosyan/http://commons.wikimedia.org/wiki/File:SAS_Supermarket_-_interior-5.jpg 4028mdk09/http://commons.wikimedia.org/wiki/File:Maul_einer_Zwergziege.JPG 1-1111/http://commons.wikimedia.org/wiki/File:20050501_1315_2558-Bimetall-Zeigerthermometer.jpg BD Barcelona/http://commons.wikimedia.org/wiki/File:Sofa_dali.jpg Kreecher/http://commons.wikimedia.org/wiki/File:Godiva_belgian_chocolate_golden_box_24.JPG chensiyuan/http://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg
| ranked in date | views | likes | Comments | ranked in country (#position) |
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| 2014-04-04 | 1,944 | 120 | 14 |
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