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Absolutely Positively Wellington
7.4K 21 10 01:32
Absolutely Positively Wellington
  • Published_at:2011-09-05
  • Category:Travel & Events
  • Channel:WellingtonTourism
  • tags:
  • description: In 1991 Saatchi & Saatchi got together with Wellington Newspapers Ltd to create a pick-me-up campaign for the capital post-NZ stock market crash. Such was the success of the Absolutely Positively Wellington print campaign, it got turned into this TV commercial, became the city's brand, still drives the coolest little capital in the world's thinking and is quoted to this day.
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2013-05-11 7,431 21 10 (New Zealand,#23)