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Under the Influence: Microsoft paying for positivity on Youtube
- Published_at:2014-01-21
- Category:Gaming
- Channel:TotalBiscuit, The Cynical Brit
- tags:
- description: Update: Machinima has admitted fault - http://blogs.wsj.com/digits/2014/01/21/xbox-endorsements-on-youtube-cause-flap/?utm_content=buffer52ff8&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer Ars Technica reports that Microsoft and Machinima have been running an influencer program for the Xbox One, paying additional revenue for positive/neutral mentions of the Xbox One. The problems arise when the channels taking part are told specifically not to disclose this fact - http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/ TotalBiscuit discusses the wider implications of this and shares past experiences with MCN "brand deals" XB1M13
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2014-01-23 | 213,154 | 14,647 | 1,170 |
( ,#97)
( ,#38)
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| 2014-01-24 | 256,724 | 15,716 | 1,696 |
(,#79)
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