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The Pitch | Whale Meat (Whale Meat, It's The Beef Of The Sea)
- Published_at:2013-08-09
- Category:Entertainment
- Channel:GruenHQ
- tags:
- description: See full Episode here!: http://bit.ly/1cckpcN Subscribe for latest content every week: http://bit.ly/Gruenhq Gruen on Facebook : https://www.facebook.com/gruenhq Gruen on Twitter : https://twitter.com/GruenHQ Agency: DDB Way back in the very first episode of The Gruen Transfer in 2008, this pitch hit the exact note we were hoping for. The incredible power of advertising lays in its ability to change minds, even on seemingly impossible briefs like this one. The idea that one whale's life could save the lives of 160 cows is strangely resonant. Everyone is on the sell. Tyrants. Sports stars. Actors. Criminals. Politicians. Deities. Charities. Entire nations. They're all trying to persuade us to think, buy or do things that we weren't thinking, buying or doing yesterday. Australia's favourite comedian host Wil Anderson is joined by regulars Todd Sampson and Russel Howcroft, along with some of worlds smartest communications experts. They take us inside the persuasion business and explain why the world appears, not as it really is, but as others want us to see it. Why everything is spin, branding, advertising and image control.
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2013-08-10 | 1,385 | 1 | 0 |
( ,#100)
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