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We Sent Their Briefs Back
- Published_at:2013-02-11
- Category:Film & Animation
- Channel:TBWASouthAfrica
- tags:
- description: Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get our clients' attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We created intricate pieces of paper art, transforming our client's briefs into multi-dimensional design pieces. We then sent our clients' briefs back to them, proving that TBWA\ Design can do amazing things with their briefs. Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks. Client: TBWA\Hunt\Lascaris Johannesburg Executive Creative Directors: Matthew Brink, Adam Livesey Art Director: Jade Manning Copywriter: Vincent Osmond Creative Director: Sacha Traest, Mike Groenewald Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, jason Fieldgate Typographer: Hazel Buchan Photographer: Graeme Borchers and Des Ellis Account Manager: Vanessa Maselwa Director: Brett de Vos Sound: Cut and Paste, Opus Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2013-03-27 | 7,867 | 116 | 5 |
( ,#96)
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