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Aarambh: Help Desk, DDB Mudra Group
936 16 2 02:02
Aarambh: Help Desk, DDB Mudra Group
  • Published_at:2013-05-30
  • Category:Entertainment
  • Channel:DDBAsiaPacific
  • tags:
  • description: An NGO created as a Community Service Centre for marginalized families in urban slum and rural areas, Aarambh, wanted to help students who are not as privileged, with basic facilities, in order for them to be more comfortable at school. Most schools in Indian rural areas have two basic problems: 1) The schools didn't have proper desks, which led to poor eyesight and a hunched back leading to bad posture and bad writing. 2) The students didn't have bags. We came up with a solution which tackled both these problems at one go. To make the portable desks we used discarded cartons which are economical and easily available. We then used a pre-set stencil design, which when cut and folded, created a slick desk which also served as a school bag.
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2013-06-18 936 16 2 (India,#33)