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Terre des Femmes "The Truth"
- Published_at:2013-04-16
- Category:Entertainment
- Channel:McCann Germany
- tags:
- description: A city centre shopping mall in Berlin. We choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, we are giving them a black eye. With "The Truth" by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign we want to impress the outcomes of domestic violence on people and thus raise awareness of the issue.
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2013-04-27 | 2,961 | 8 | 2 |
( ,#95)
|
