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Why do people join cults? - Janja Lalich
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Why do people join cults? - Janja Lalich
  • Published_at:2017-06-12
  • Category:Education
  • Channel:TED-Ed
  • tags: TED TED-Ed TED Education TED Ed Janja Lalich Globizco cults Jim Jones Jonestown kool aid drink the kool aid religion business politics therapy ideology Heaven's Gate cultists ritual isolation indoctrination coersion
  • description: View full lesson: http://ed.ted.com/lessons/why-do-people-join-cults-janja-lalich Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members. Lesson by Janja Lalich, animation by Globizco.
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