show video detail
Watch the 2022 John Lewis Christmas advert
- Published_at:2022-11-10
- Category:News & Politics
- Channel:Guardian News
- tags: business children in care christmas christmas 2022 christmas ad christmas ad 2022 christmas advert christmas advert 2022 christmas campaign claire pointon foster family foster parents guardian john lewis john lewis ad john lewis advert john lewis campaign john lewis chirstmas advert john lewis chistmas john lewis christmas ad john lewis christmas ad 2022 john lewis christmas advert kids in care
- description: John Lewis has kicked off the festive season, breaking with tradition in its annual campaign with a simple but moving ad to raise awareness of the challenges faced by children in care. Subscribe to Guardian News on YouTube ► http://bit.ly/guardianwiressub This year the department store's Christmas ad shows the touching but bruising efforts of a foster dad to learn how to skateboard so he can share the passion with his foster daughter. Claire Pointon, customer director at John Lewis, said the ad was a 'very different story to what we have done before' and was intended to 'make you stop and think and say, "how can I help?"' John Lewis’s Christmas ad goes back to basics with foster dad’s story ► https://www.theguardian.com/business/2022/nov/10/john-lewis-christmas-ad-goes-back-to-basics-with-foster-dads-story The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today ► https://bit.ly/3uhA7zg Sign up to the Guardian's free new daily newsletter, First Edition ► http://theguardian.com/first-edition Website ► https://www.theguardian.com Facebook ►https://www.facebook.com/theguardian Twitter ► https://twitter.com/guardian Instagram ► https://instagram.com/guardian The Guardian on YouTube: The Guardian ► https://bit.ly/guardiannewssubs Guardian Australia ► https://bit.ly/guardianaussubs Guardian Football ► https://bit.ly/gdnfootballsubs Guardian Sport ► https://bit.ly/gdnsportsubs Guardian Live ► https://bit.ly/guardianlivesubs #JohnLewis #Christmas #Advertisement
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2022-11-11 | 239,325 | 1,245 | 165 |
( ,#8)
|
| 2022-11-12 | 435,101 | 1,958 | 265 |
(,#2)
|
| 2022-11-13 | 500,884 | 2,320 | 297 |
(,#3)
|
| 2022-11-14 | 539,509 | 2,531 | 317 |
(,#4)
|
| 2022-11-15 | 567,414 | 2,681 | 331 |
(,#4)
|
| 2022-11-16 | 582,192 | 2,751 | 336 |
(,#7)
|
| 2022-11-17 | 597,217 | 2,844 | 344 |
(,#10)
|
| 2022-11-18 | 605,354 | 2,891 | 350 |
(,#15)
|
| 2022-11-19 | 609,451 | 2,926 | 350 |
(,#16)
|
| 2022-11-20 | 613,895 | 2,951 | 354 |
(,#19)
|
| 2022-11-21 | 618,279 | 2,972 | 355 |
(,#20)
|
| 2022-11-22 | 621,370 | 2,985 | 357 |
(,#25)
|
| 2022-11-23 | 623,445 | 2,998 | 359 |
(,#23)
|
| 2022-11-24 | 625,656 | 3,024 | 359 |
(,#23)
|
