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Kotex's Cat video ad by Ogilvy & Mather Advertising Shanghai
- Published_at:2014-08-26
- Category:Entertainment
- Channel:Ogilvy Asia
- tags:
- description: Kotex, Kimberly-Clark’s feminine care brand, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.” “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. Credits Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2014-09-19 | 53,431 | 68 | 0 |
( ,#69)
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