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LYNX JET Cannes Winner
- Published_at:2009-08-04
- Category:Travel & Events
- Channel:UMLondon
- tags:
- description: Launched in November 2005, the Lynx Jet is the Australian campaign for deoderant company brand Lynx. Lynx had lost relevance with older guys (17-25), therefore this campaign was aimed at getting back this taget audience. To feed the playful, sexy attitudes of men this age who normally take their first solo trip at this age, the campaign created an airline. They key was to act like an airline and build the campaign around this idea. The campaign incorporated TV, Radio, Press, and Online. Agencies involved included Universal McCann Sydney and Lowe Hunt, Sydney. This campaign won the Grand Prix In Cannes Media Lions and two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category.
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2013-05-25 | 74,148 | 37 | 4 |
( ,#93)
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