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Vittel Refresh Cap
- Published_at:2014-05-28
- Category:Science & Technology
- Channel:Bigumigu
- tags:
- description: http://bigumigu.com/haber/vittel-siseleriyle-su-icmeyi-hatirlatiyor Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. 'Vittel Refresh Cap'. A tailor made cap that pops a flag every hour to gently remind you to drink. When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers' reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it. CREDITS Ogilvy Paris Chris Garbutt : Chief Creative Officer Frederic Levron : Creative Director Benoit de Fleurian : Head of Integrated Chris Rowson: Art Director Bastien Baumann Ogilvy Paris Art Director David Martinangelus : Copywriter Jeremy Bouchet : Art Director - Director Olivier Brechon : Art Director Myriam Nouicer : Account Director François Phan : Project Manager Laure Bayle : Agency Producer Diane de Bretteville : TV Producer Linda Belkadi : Producer Adrien Leygues : Hosting / Technical support Nestlé Waters Marie Cécile Pelle Lancien: Marketing Director Guillaume Gachet : Brand Manager OVA Design Benjamin Sabourin : Product Design Manager Nicolas Marquis : UX Design Manager Sebastien Wallet : Account Director Le Comptoir Du Son Et Des Images Franck Marshal : Sound Studio Alexandre Poirier : Sound Studio
| ranked in date | views | likes | Comments | ranked in country (#position) |
|---|---|---|---|---|
| 2014-05-30 | 37,513 | 199 | 7 |
( ,#72)
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| 2014-05-31 | 61,062 | 275 | 7 |
( ,#75)
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| 2014-06-01 | 73,574 | 364 | 9 |
(,#93)
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